International Series in Marketing: Marketing Management : Analysis, Planning..

★★★★★ 4.1 142 reviews

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Management number 46412330 Release Date 2026/01/29 List Price $17.09 Model Number 46412330
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The International Series in Marketing: Marketing Management by Philip Kotler is a comprehensive textbook focusing on marketing management strategies. Published in 1996 by Prentice Hall PTR, this hardcover book covers various aspects of marketing including analysis, planning, implementation, and control. With 789 pages, this book is designed for students and professionals in the business and economics field looking to deepen their understanding of marketing principles. Written in English, this textbook is a valuable resource for those interested in the general field of marketing.

CategoryBooks > Fiction Books > Fictional Children's Books
SizeN/A
BrandPrentice Hall
ConditionGood

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